December 24 2013
Episode 01

Scooter Braun


Being that this is the first SHOPTALKradio podcast ever, I’m stoked to bring on my good friend, Scooter Braun, as the first guest. He’s a powerful man, who is also very humble and grounded for what he’s accomplished in life. I have mad respect for him.

Scooter is the biggest and youngest music mogul of our generation. For those of you who don’t know of him, he’s known for building the career of this little pop-star by the name of Justin Bieber. He also has a few other acts you may have heard of like Carly Rae Jepson, The Wanted, PSY the Gangnam Style wonder, Tori Kelly, Cody Simpson and a few other huge acts. He is one of the smartest businessmen I’ve met.

We’ve had some amazing and powerful adventures together that I’m truly grateful for.


Some things we learn in this podcast:

• How excelling at planning parties led to a position as the vice president of So So Def
• How a thirst for ideas led him to starting Scooter Braun Projects
• How he found and singed his first two acts: Asher Roth and Justin Bieber
• What working with Justin Bieber taught him
• What fueled the singing The Wanted, Carly Rae Jepsen and Psy
• Why Scooter is so grateful for people doubting him
• The importance of a backpacking trip with his little brother
• How Tori Kelly became one of the hottest in the industry on her own
• A key that Scooter uses for building relationships
• The importance of picking up the phone and saying “I’m Sorry”
• Scooter’s #1 priority
• The difference of growing up with holocaust survivors
• What makes scooter the most selfish guy around
• Why people do drugs
• Justin Bieber’s strange feeling of normalcy while giving in Guatemala
• Advice for creating a career in music
• Definition of trying
• Running towards fear as a catalyst for growth

Links Mentioned in the Episode:
Charity: Pencils of Promise
Connect with Scooter | Twitter | Instagram | Scooter Braun Projects

Subscribe in Stitcher, Soundcloud, or iTunes.


If you like the podcast and want to share it through Instagram or Facebook, feel free to download the artwork below and upload it into either place. Tag us with #scooteronSHOPTALK #SHOPTALKradio #LiveInspiration and @nickonken.
Leave a review in iTunes to help get us to the top so we can bring you more guests like Scooter! Send anyone the link!



  • @scootersarmy February 3, 2014

    Scooter is an amazing person! I love him with all my heart.

  • I loved this so much!! Got inspired learned so much:) Thank you<3 #belieber

  • Annette bieber February 4, 2014

    Thank you so much this made me like feel like I know more about you I will tell you I am forever a #belieber I love you justin

  • Rouxlé Kriel February 4, 2014

    This was so good. Thanks for this. Very inspiring. I will definitely be back for other pod casts. #Belieber @BELIEBER_RL

  • Colina A. Brown February 4, 2014

    Scooter you are awesome, I really liked your radio interview. You have been doing great things… helping others, giving, I think you are really a very good person. Today I also watched a video of Lyor Cohen saying ” Magnificent is magnificent and good is just good. Good tricks you. You have to have courage to resist good. Record people think that because of our input we could make good great and often times that’s when you lose your business and your way. Magnificent doesnt happen that offen, you have to catch it. It doesn’t happen everyday. When you f__k with good, you miss the opportunity to be part of magnificent.”

    You mentioned David Geffen in your interview.I am really a fan of him, he found magnificent acts, that’s why he was the best.

    The day you find the biggest selling act and get all the Grammys, impact the culture….. that will be the day you achive true success…. and I think you might do that…

    Love you always and anyways…

  • I’m so grateful that Justin has Scooter around him because he is so conscious and inspiring. Even during this interview I learned some things so thank u for that, thank you, Scooter, for being here not only for Justin but also for us. You’re person with such a big heart.

  • Great interview! Some definite words to live by and be inspired by. Thanks @nickonken @scooterbraun.

  • I am so glad Justin has Scooter! Scooter is an amazing kind hearted person!!

  • This is good scooter is a man of principles and i love and admire his works and achievements so far.

  • I really enjoyed this interview and was happy to be able to hear Scooter speak in a way that would inspire a woman in her 40s. I have heard Scooter speak on TV interviews mostly about Justin and it was short clips. I have met Scooter and his parents and it is easy to see within minutes what type of family they have created. I was mostly interested in the discussion about giving back and I am hoping that Scooter looks into possibly creating a website for people to go to in order to donate time. I would love to be a part of something like that. I think the podcast is a great positive thing. And keep up the great work Nick! I will pass this on and listen for more. And Scooter, keep being an inspiration to others… Maybe write some of this stuff in a book for the younger generations to read. I think you would be doing a great service. Much love

    • Hi Sherri, Thanks for listening and for the nice comment. Scooter’s family is definitely solid as he is. If you’ve been inspired and spread the love, we’d love your help in writing a good review over on iTunes: to help us get to the top!

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